Niche marketing and an Internet Marketing niche are both forms of Internet marketing.
The term “niche marketing” means selling a specific product to a specific type of buyer.
Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. Small niche markets are not over stocked with gurus and wise men and are much easier for the beginning marketer to break into. A niche market allows you to promote your own niche product or that of a niche affiliate product.